Athlete-facing platform
Built specifically for women athletes navigating sponsorship and contract decisions.
Case Study · SPORTS · PAY EQUITY
Valeur Sports: Pay equity for women in sports
Sponsorships, contracts, and commercial tooling for women athletes.
The story
What Valeur Sports needed, and what we built.
Women's professional sports has a structural pay-equity gap, visibility, sponsorship value, and contract compensation lag behind men's sports across most disciplines. Valeur Sports' founders set out to build a platform that brings transparency and tooling to women athletes navigating their own commercial decisions. KUMO partnered with Valeur Sports to build the platform.
What we delivered
Six areas of production work.
Sponsorship tracking
Track sponsorship deals, terms, deliverables, and renewal cycles in one place.
Contract comparison tools
Compare contract structures and commercial terms across athletes and deals.
Brand partnership workflows
Tooling for the commercial workflow between athletes and brand partners, beyond an inbox.
Information transparency
Surface market data where data asymmetry has historically worked against women athletes.
Mission-led product design
Product and design decisions shaped by the pay-equity mission, not generic creator-economy tropes.
Highlights
Project highlights.
More work.
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