Service · Marketing Automation
KUMO builds custom marketing automation for revenue stage teams. Multi channel journeys, CDP and CRM sync, real attribution, AI decisioning. When your MoEngage, WebEngage, or HubSpot ceiling starts breaking your roadmap, we ship what SaaS cannot.
Our owned proof
CampaignHQ
CampaignHQ is KUMO's own multi channel marketing automation platform. WhatsApp, email, and SMS in one engine, with journey building, template governance, and campaign attribution built in. It runs at production scale for NxtWave, YuppTV, Volopay, Riwayat, Affixious, and SmashHouse. Every custom marketing automation build KUMO ships benefits from what we already learned running our own platform.
"CampaignHQ unified our WhatsApp and email programs. We cut vendor costs and finally see which journeys drive revenue."Rajesh Raikwar, CTO, Volopay (YC)
"3x journey completion rate. Automations run end to end without us babysitting five tools."Priya, CEO, Riwayat
When custom marketing automation is right
Four situations where a SaaS marketing automation platform breaks and a custom build is the right call.
You have logic your platform's journey builder cannot express. Multi step conditional branches based on warehouse data, real time product events, third party API lookups, or model outputs. Every quarter your team writes another workaround.
Your CDP is one product, your CRM is another, your warehouse is a third, and your product events sit in a fourth. Your marketing automation platform can only see what fits its own schema. Segmentation is wrong because half the data is missing.
You send WhatsApp, email, SMS, push, and in app messages. Your platform reports opens and clicks per channel but cannot show which combined journey actually drove revenue. Your dashboard tells you nothing you can act on.
Your platform bills per contact, per event, per channel, or per journey. Traffic doubles and your bill triples. The SaaS unit economics broke somewhere between growth stage and revenue stage.
What KUMO ships
Custom multi channel journey engine. Real time triggers from your product, CRM, or warehouse. Conditional branches you can code, not just drag and drop. Model outputs as decision inputs. Runs on n8n, code first, or hybrid depending on team fit.
CDP style unification on your own data warehouse. Identity resolution across CRM, product, and third party sources. Event schema governance so downstream automations do not break silently. Reverse ETL to keep channel tools in sync.
Send time optimization, next best channel selection, next best action, and automatic segment discovery. Model outputs feed the journey engine as decision inputs. Confidence based fallbacks so nothing ships without a safety net.
WhatsApp, email, SMS, push, and in app. WhatsApp runs on CampaignHQ or your existing BSP. Email on your SMTP or SES. SMS through your gateway. Deep custom WhatsApp AI builds are their own service. See WhatsApp Business.
Production operating model
Where a KUMO engagement differentiates from freelance campaign wiring. Every KUMO marketing automation build includes:
Dev, staging, and production with independent credentials and audiences.
Contract tests on every event schema so downstream journeys do not break silently.
The same customer never gets the same message twice from a retry, duplicate event, or race condition.
Per channel and per journey caps. Timezone aware quiet hours. Global suppression lists.
Every send respects the customer's current consent state. Preference center writes back into the source of truth.
Multi touch attribution using your own event data. First touch, last touch, and time decay models available.
Every journey documented. Failure modes and escalation paths written down. Your team operates the system without KUMO.
Per channel and per vendor spend tracked in your own dashboard. No vendor invoice surprises.
How this fits the market
| Choice | Model | Best fit | Main trade off |
|---|---|---|---|
| KUMO custom on CampaignHQ or your stack | Custom build on your data warehouse. CampaignHQ for WhatsApp email SMS. Journey engine on n8n or code. AI decisioning. | Revenue stage teams past their SaaS platform's ceiling, or ecommerce SaaS mid market teams migrating off HubSpot MoEngage WebEngage. | Real build. 6 to 24 weeks depending on scope. Once shipped, your team owns the system fully. |
| MoEngage | Multi channel engagement platform, India origin, mobile first. | Mid market to enterprise mobile app companies with clean event schemas and standard use cases. | Costs scale non linearly with MAU. Custom logic requires vendor engineering. Data lives in their CDP. |
| WebEngage | Multi channel CDP plus omnichannel automation, India origin. | Mid market ecommerce and consumer teams needing a starter CDP with journeys included. | Same SaaS ceilings on custom logic. Vendor lock in for the CDP layer. |
| HubSpot | CRM plus marketing automation plus more, global. | SMB to lower mid market B2B needing sales and marketing in one place. | Marketing Hub Enterprise scales quickly. Custom logic caps at Workflows limits. |
| Braze | Enterprise mobile first cross channel engagement. | Large enterprise consumer apps with dedicated MarTech engineering. | Enterprise price and enterprise complexity. Long implementation. |
| In house build from scratch | Your team writes the journey engine, CDP layer, and channel integrations. | Engineering heavy teams with dedicated MarTech engineers. | Rewriting a marketing automation platform from scratch is a 6 to 18 month project. Most teams do not have the runway. |
Bring one customer journey. Its channels, source data, current SaaS platform, monthly volume, and business goal. Get a 30 minute marketing automation review. KUMO tells you whether to stay on your current platform, migrate to CampaignHQ, or build fully custom.
Delivery approach
Map current systems, channels, data sources, and use cases. Identify what breaks today. Define target architecture. Get scope, timeline, and budget aligned.
Warehouse and CRM sync in place. Event schema contracts written. Identity resolution live. Reverse ETL if channel tools need syncing.
Journey engine deployed. First 3 to 5 production journeys shipped end to end. Per channel delivery adapters wired up. Consent and preference center integrated.
Send time optimization, next best channel, or segment discovery models built. Model outputs feed the journey engine as decision inputs. Fallbacks defined.
Cross channel attribution dashboards live in your BI tool. Per journey ROAS tracking. Vendor cost dashboards. Anomaly alerts.
Runbooks handed over. Your team trained. Optional retainer for tuning, incidents, and system additions post handover.
Typical engagement
Three shapes of engagement based on scope and stage. Final quote after the architecture review.
Typical investment
$10K to $25K
4 to 10 weeks
One narrow marketing automation system shipped end to end. Journey engine for a specific use case, one channel or two, basic data sync, consent handling, monitoring, runbooks, handover.
Typical investment
$25K to $50K
10 to 20 weeks
Multi channel marketing automation with unified data foundation, cross channel attribution, AI decisioning, migration from an existing platform, or compliance heavy setup. Full observability, DR, evaluation harness.
Typical investment
$50K to $100K / year
Annual, ongoing partnership
Ongoing multi project engagement for teams running marketing automation at high volume. Continuous system improvements, new journeys, AI model retraining, new channel additions, incident response, platform migrations, cross region expansions. Renews annually.
What changes the range: number of channels, journey count, data source complexity, migration scope, AI decisioning scope, multi region and compliance requirements. Final quote after the architecture review.
Why KUMO fits
CampaignHQ is KUMO's own multi channel marketing automation platform. We know cross channel orchestration from running it in production for NxtWave, YuppTV, Volopay, Riwayat, Affixious, and SmashHouse. Every KUMO custom build inherits what we learned.
50M+ messages sent through KUMO built systems. Cross channel journeys, real attribution, AI decisioning, migrations off SaaS platforms. Not a slide deck. Production.
Marketing automation only works if the data foundation works. KUMO ships warehouse sync, identity resolution, event schema governance, and reverse ETL as first class parts of the build. Not an afterthought.
One senior engineering team from architecture review to handover. Same people you scoped with are the people shipping and operating. Full IP transfer at handover.
Related KUMO work
FAQ
They are SaaS marketing automation platforms. KUMO builds custom marketing automation systems on your own data foundation. If a SaaS platform fits your roadmap, use it. If you have hit its ceiling, we build what fits.
Not necessarily. Many KUMO builds run alongside an existing platform for months. You can migrate journey by journey. Full migration is a valid path, but so is targeted extension where the SaaS platform breaks.
Yes. Snowflake, BigQuery, Redshift, Databricks, Postgres. Salesforce, HubSpot CRM, Pipedrive, Zoho. That is the starting point of most builds. The warehouse is the source of truth, not a vendor CDP.
WhatsApp, email, SMS, push, and in app. WhatsApp runs on CampaignHQ or your existing BSP. Email on your SMTP, SES, Postmark, SendGrid, or CampaignHQ. SMS through your gateway. Push via FCM or APNs directly, or via a wrapper. For deep custom WhatsApp AI specifically, see the WhatsApp Business service.
Send time optimization, next best channel selection, next best action, and segment discovery. Model outputs feed the journey engine as decision inputs. Every AI decision has a confidence based fallback so nothing ships without a safety net.
Cross channel multi touch attribution using your own event data. First touch, last touch, and time decay models available out of the box. Dashboards live in your BI tool (Looker, Metabase, Superset, Sigma) not a vendor dashboard.
Consent and preference center integration is built in. Every send respects the customer's current consent state. Preference center writes back into the source of truth. GDPR and DPDP compliant by architecture. Data residency configurable per region.
Full IP transfer at handover for the custom code and integrations we build. CampaignHQ and any third party SaaS or APIs remain owned by their respective vendors under their own licenses.
Starter Build: 4 to 10 weeks. Grow Build: 10 to 20 weeks. Yearly Engagement: annual, ongoing. Actual timeline depends on scope, data complexity, and migration requirements. The architecture review defines the number.
Optional retainer for tuning, incidents, new journeys, model retraining, channel additions, and platform migrations. Your team can operate the system without KUMO, and many do. A retainer is available when it makes sense for your team.
30 minutes, no pitch deck. You describe one customer journey. Its channels, source data, current SaaS platform, monthly volume, and business goal. KUMO tells you honestly whether to stay on your current platform, migrate to CampaignHQ, or build fully custom.
