AI personalisation engine
Personalised fitness goals built from user inputs, history, and progress patterns, adapted for time-constrained schedules.
Case Study · FITNESS · COMMUNITY
AI-personalised goals + community accountability.
The story
Generic fitness apps fail busy women, the routines don't fit, the community doesn't relate. Founder Rachael wanted a fitness platform built specifically for busy women that combines AI personalisation with community accountability. KUMO built the AI personalisation engine and the mobile app.
What we delivered
Personalised fitness goals built from user inputs, history, and progress patterns, adapted for time-constrained schedules.
Group challenges with active recurring participation, progress tracking, and accountability mechanics.
Lightweight habit-building flow with weekly goal review and momentum signals.
Visualised progress across cardio, strength, mobility, and wellness habits.
iOS + Android with consistent UX and offline tolerance for in-gym use.
Product decisions made from research with the target audience, not generic fitness tropes.
Highlights
FINTECH · YC S20 How KUMO built the first production version of Volopay, a YC S20 corporate-card fintech that's raised $30M and operates across 6 countries.
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B2B SAAS · OUR OWN PRODUCT How KUMO built and operates CampaignHQ, our own cloud-native email and WhatsApp marketing automation platform.
Read the story ->How KUMO built Equipp, the digital rental marketplace for Ralco Synergy, a 25-year IT hardware leader serving India's top tech companies.
Read the story ->We'll listen first, ask the right questions, and follow up with a clear proposal.