Crafting CampaignHQ: Our Journey from Idea to Launch

by Vishal Singhal, Co-founder KumoHQ, CampaignHQ

Crafting CampaignHQ: Our Journey from Idea to Launch

My co-founder and I, seasoned software engineers, embarked on an incredible journey to develop CampaignHQ, an email and WhatsApp automation platform. We built the Minimum Viable Product (MVP) in just a month, and we're eager to share our experience with those who value simplicity and efficiency.

Introducing CampaignHQ

CampaignHQ is all about simplifying email and WhatsApp automation. With its user-friendly drag-and-drop editor, you can effortlessly create emails, import contacts, and send newsletters, marketing campaigns, or product updates to your audience.

At CampaignHQ, our core values are built around:

  • Deliverability: We prioritize ensuring that your messages reach your audience effectively, helping you achieve your communication goals.

  • Ease of Use: Our platform is designed to be user-friendly, making it accessible to both technical and non-technical users. We believe in simplicity and efficiency.

  • Cost-Effectiveness: We understand the importance of keeping your costs in check. CampaignHQ is designed to offer value without breaking the bank.

The Birth of CampaignHQ

The inspiration for CampaignHQ traces back to Ankit's college days when he crafted an email marketing platform and sold it to a U.S.-based company. However, he regretted the sale, frequently contemplating what it could have become if he hadn't. Ankit and I share a passion for crafting innovative products without the pursuit of unicorns or fundraising. Our goal was to create something valuable that could generate passive income.

The Spark

Our journey to develop a new email marketing software was kindled by a realization at our employer's company. The product team frequently needed to communicate product updates to customers. However, the software they used was often complex and expensive. They yearned for something simple, seamless, and affordable. Seeing this need, our journey took flight.

Our MVP Building Process

With more than a decade of experience collaborating and building products from scratch, we approached MVP development with a clear framework:

Scoping: Defining the Heart of CampaignHQ

We kicked off our MVP journey with a deep dive into scoping. We meticulously outlined CampaignHQ's core features and functionalities, ensuring that we knew exactly what we needed to build to create a valuable solution. It included the following components:

  • User Interface (UI): A simple, intuitive user interface to accommodate our non-technical users.
  • Drag-and-Drop Editor: The cornerstone of CampaignHQ's ease of use, allowing users to create emails effortlessly.
  • Contact Management: A system for importing and managing contact lists efficiently.
  • Email Sending: A robust engine for sending newsletters, marketing campaigns, and product updates.
  • Basic Analytics: Initial analytics to help users gauge the impact of their campaigns.

This detailed scoping phase enabled us to avoid feature creep and maintain a clear focus throughout the MVP development.

Deciding on Technology: Leveraging Our Expertise

We chose Ruby on Rails and Next.js for our stack, coupled with AWS, which generously provided us with credits. These choices were deliberate. We are proficient in these technologies, and we firmly believe in building products based on what we know, avoiding the noise of new tech. Our familiarity with these technologies allowed us to focus on delivering a robust and functional MVP.

Task Creation and Assignment: Division of Responsibilities

With the scope firmly in place, we divided responsibilities among our team. Ankit and I each took on specific tasks in line with our individual strengths and expertise, ensuring a streamlined development process.

Building: Prioritizing Simplicity and Functionality

We dived into the development phase with a well-defined plan. Our primary focus was on creating a simple yet powerful solution. We didn't want to overcomplicate the platform, so we prioritized essential features. This approach allowed us to maintain efficiency and avoid unnecessary complexity.

Not Waiting for Perfection: The Power of Early Adoption

One of the most crucial lessons we've learned is the value of not waiting for perfection. We knew that initially, we wouldn't have many users. In fact, we were our first users. We realized that the key to improvement was in using the product ourselves and welcoming early adopters to provide valuable feedback. Fortunately, we were able to attract early adopters quickly, and their input proved invaluable in refining CampaignHQ.

Launch: Ready to Serve Our Users

In just one month, we successfully launched the CampaignHQ MVP, ready to serve our users. By sticking to our clear plan and focusing on simplicity and functionality, we ensured that our MVP was effective and user-friendly from day one.

Stay tuned for further insights into our MVP journey in upcoming posts. We hope this blog serves as a source of inspiration and guidance for those looking to bring their software ideas to life.

CampaignHQ is an easy-to-use email and WhatsApp automation platform, allowing you to create emails using a simple drag-and-drop editor, import contacts, and send newsletters, marketing campaigns, or product updates to your audience.

About the Author

This blog post is authored by Vishal Singhal. He is a seasoned software engineer and co-founder of KumoHQ. With a passion for creating innovative solutions.

More articles

The Future of Web Development: Our Predictions for 2023

Let’s explore the latest trends in web development, and regurgitate some predictions we read on Twitter for how they will shape the industry in the coming year.

Read more

A Short Guide to Component Naming

As a developer, the most important aspect of your job is naming components. It’s not just about being descriptive and clear, but also about having fun and being creative.

Read more

Tell us about your project

Our offices

  • India
    Salarpuria Cadenza, Hosur main road
    Bengaluru, Karnataka, India, 560068
    Contact: +91 87628 42688